Although Apple is late in the AI race, it will soon able to compete again with latest Samsung phones as new update(IOS 18) is coming soon. The term “Apple Intelligence” was introduced at WWCD 2025. Apple Intelligence is new AI system built directly into iOS 18, iPadOS 18, and macOS Sequoia.
Apple Intelligence is not just another AI chatbot like ChatGPT or Google Gemini. It’s Apple’s own system of intelligent tools built directly into the operating system — without sending all your personal data to the cloud. Unlike most AI tools that require constant internet access and store your data on external servers, Apple’s AI processes most tasks right on your iPhone, iPad, or Mac. That’s what we call “on-device” AI

Top Features of Apple Intelligence (iOS 18)
1. ChatGPT Integration (via OpenAI)
Its really fascinating to know that Apple partnered with OpenAI to add ChatGPT into Siri. Now you can ask siri the questions with more complexity like writing emails, explaining concepts or generating content .Also user can choose to call ChatGPT whenever he wants!
2. New Siri (Smarter & Contextual)
After IOS18 update, Siri would be able to remember your screen activity, files, calendar, messages, etc. Example: “Show me that article Tom sent me last week.” Siri knows what you’re talking about.
3. Smart Writing Tools
In Notes, Mail, and Safari — you’ll see options like:
- ✍️ Rewrite tone (make more professional or casual)
- 🧹 Proofread
- ✨ Summarize long emails or web pages
and many more options. its like built in Gramarly + Notion AI
4. Image Generation with Genmoji
Its a lot of fun to tell you that you would be able to create customized emojis(Genmoji) with the help of prompts! E.g., “A panda DJ with sunglasses” → Instantly generates Genmoji. It would also include AI image generation in iMessage and other apps.
5. Private Cloud Compute
Heavy AI tasks are going to bs sent to Apple’s own private cloud servers, not third-party servers like Google or Meta. Also, no user data is stored — maintaining Apple’s privacy-first branding.

📱 Device Support
Only available on A17 Pro or M-series chips:
- iPhone 15 Pro/Pro Max and newer
- iPads and Macs with M1/M2/M3 chips
Not supported on base iPhone 15 or older.

🤔 Should You Upgrade or Wait?
If you are an old Iphone user, you won’t get these features. For users having iPhone 15 Pro or newer users, it’s a huge boost in productivity and daily usability. Although Apple is late to the AI game, but this integration is clean, privacy-safe, and super user-friendly.